Everydaywemakechoices.CokeorPepsi?Saveorspend?Stayorgo?Whethermundaneorlife-altering,thesechoicesdefineusandshapeourlives.SheenaIyengarasksthedifficultquestionsabouthowandwhywechoose:Isthedesireforchoiceinnateorboundbyculture?Whydowesometimeschooseagainstourbestinterests?Howmuchcontroldowereallyhaveoverwhatwechoose?SheenaIyengar’saward-winningresearchrevealsthattheanswersaresurprisingandprofound.Inourworldofshiftingpoliticalandculturalforces,technologicalrevolution,andinterconnectedcommerce,ourdecisionshavefar-reachingconsequences.UseTheArtofChoosingasyourcompanionandguideforthemanychallengesahead.
